Whether you’re a brand selling products, an influencer promoting products, or an affiliate marketer, long Amazon links can be a nightmare to work with. They look bad, they’re difficult to manage, and they’re often impossible to share on social media.
The good news is that you can easily cut these URLs down into bite-sized versions, making your life managing Amazon products and promotions a lot easier!
In this guide, we’ll cover everything you need to know about how to shorten Amazon links.
Why Do You Need To Shorten Amazon Links?
There’s a lot that goes into a product link. This includes many details and elements that Amazon needs to track the product and its performance. While these details are important, they can look overwhelming to a user online.
No one wants to click on a seemingly endless URL. It looks spammy and possibly dangerous. So, if you don’t use an URL shortener, people will be put off from clicking on your links. And this means fewer conversions and sales (calculate your affiliate income for free with our amazon affiliate commission calculator).
Beyond the way the URL looks, short links are also more practical for sharing and attracting clicks. For example, long links might not fit into social media posts. They’re also a pain to use if the customer has to copy and paste the link into their browser.
By shortening your links, you can easily share them on Twitter or neatly put them in your YouTube video descriptions and emails. They will look safer and more legit so people won’t be afraid to click on them and check out the product you’re linking to (and then hopefully buy it!)
How To Shorten Amazon Links Yourself
Although Amazon links might look intimidating, it’s possible to make these links shorter yourself. To do this, you need to understand the different elements of the URL and how it all works.
Follow these three steps for how to shorten an Amazon link.
Step 1: Remove Unnecessary Queries From The URL
The first step is to remove any unnecessary elements in the URL. This includes anything after “ref=” in the URL. These are all things that Amazon uses to track the link. They are not important to us.
So, if this is your link:
https://www.amazon.com/Tezarre-TK61-Mechanical-Keyboards-Programmable/dp/B09MRHS4YS/ref=sr_1_2_sspa?keywords=gaming+keyboard&pd_rd_r=36f984e7-7b89-47c4-a110-dc988c69777f&pd_rd_w=zzHA0&pd_rd_wg=FrF7F&pf_rd_p=12129333-2117-4490-9c17-6d31baf0582a&pf_rd_r=XCKG35TWEMYGDE4H0Y8T&qid=1660291416&sr=8-2-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzSENYS1ZPWVlYUU NQJmVuY3J5cHRlZElkPUEwMjU4Njg5MkVJOEhKRVI4T1M2SiZlbmNyeXB0 ZWRBZElkPUEwODYwODkwVEZRjdJREpM QzhDJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZ WN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ==
You can turn it into this:
Step 2: Remove Product Name
The URL will contain a variation of the product name. This can be removed entirely.
Following our example, we can turn this:
The code at the end of the URL is the ASIN. Each product has a unique ASIN code to identify the product.
Step 3: Use Amazon.com Shortened Domain
You can now shorten your link even more. If the URL is from Amazon.com, you can turn this into amzn.com, so it will look like this:
And there you have it, your Amazon short URL.
How To Use An Amazon Link Shortener
An easier option is to use an Amazon URL shortener. This automatically does the work for you. It creates a short and unique URL.
Simply search for a link shortener online and you will be faced with many link shortening tools. Popular options include Bitly or Short URL. Most of these tools are free and will shorten URLs to domains like bit.ly or shorturl.at.
Paste your link into the shortener and it will generate a shortened URL for you. Each link generated is completely unique, which makes it easier to track and manage.
Benefits Of Using A Link Shortener
Using a URL shortener for Amazon as opposed to shortening links yourself has some clear benefits. These include:
A short URL can help with tracking your link performance. This is essential for understanding how your different channels and marketing campaigns are performing.
Some link shorteners provide tracking and analytics so that you can monitor link performance easily. This means you can check things like where the traffic to your Amazon pages comes from, which influencer sends the most people to your product pages, how your email campaigns are performing, and so on.
As a result, you can glean important insights that can help you optimize your campaigns and boost conversions.
A great reason to create short links is so that you can create unique branded URLs. Some URL shorteners, like Bitly and pixelfy.me, offer customization for your shortened Amazon links.
You can use the ‘customize’ option to insert your own suffix on the link and thus add in your brand name. This will help build trust and improve brand recognition.
Simple But Unique URLs
You might want to create multiple links that direct to the same product page. Using a short URL lets you create unique short URLs for different platforms and sources. This makes link management a lot easier.
For example, you might have links from your landing pages, social media pages, and emails. It’s important that you can track which links were shared on which platforms so that you can see where you are getting the most clicks.
Using an Amazon link shortener lets you do this with ease. You can also change or delete certain links if you want to end that campaign.
Retargeting is a powerful marketing technique for online retailers. In fact, according to Invesp, “Website visitors who are retargeted with display Ads are 70% more likely to convert on a retailer’s website.”
With a URL shortener, you can easily retarget your link clicks by including a tracking code in your URLs. Doing this is necessary for establishing custom retargeting audiences to help you boost ad performance and sell more products.
How To Shorten Amazon Affiliate Links With SiteStripe
When you’re an Amazon affiliate, you have a special tracking code in the links you share. Using an Amazon affiliate short link makes these links a lot more appealing and easy to manage.
Just like the points mentioned above, long links can be overwhelming and difficult to use. An affiliate link shortener can help you create shortened affiliate links that let you access all the benefits of a sort link, while still maintaining your unique affiliate referral code.
You can use Amazon’s affiliate short link generator, called SiteStripe, to help with this. Here’s how:
- Enable SiteStripe by finding it in the Tools section on the Amazon Associates home page. Once enabled, you can find SiteStripe at the top of the page.
- Go to the product page of the item you want a link for.
- Choose a link option on the SiteStrip toolbar (Text, Image, or Text+Image).
- For a short link, choose the “Text” link option and then click on “Short Link”.
The Bottom Line
Follow the steps and strategies above on how to get a short link from Amazon, and you will see how much easier this makes your life. Not only this, but it’s essential for running an optimized campaign that you can track and monitor.
Using an Amazon link shortener is only worthwhile if you know that the links are actually working. To do this, you can use a tool like AMZ Watcher to keep track of your URL performance. With AMZ Watcher, you can easily check your links to see if there are any broken links,ensure all of your affiliate links are working properly and know how much money are you losing from broken amazon links