While ideas can look so awesome in our heads, writing them down in a neat, perfect blog article is another story. I often find myself staring at the screen for hours. It’s just so unfair. How can other bloggers manage to do this on a daily basis? Just thinking of a title is enough to give me a headache!
And so to wake up from this nightmare, I looked everywhere for tricks and hacks. Some worked. Others were nothing but a waste of time. Worry not, you don’t have to go through the same trial and error tactic as me! Hop on as I share four quick steps to make blog article writing easier for you.
1. Make a list of keywords
If you already have a solid topic, don’t just go on a typing spree! Remember that blogging is not all about sharing an idea, but also about making sure your ideas are accessible to intended readers in the first place. Trust me, you wouldn’t want to rewrite an entire article just because it’s an SEO disaster.
So get your notepad and pen to prepare for the first step: making a list of keywords. Try to put yourself in the shoes of a reader. What are the most interesting things about the topic? Why will they even read this article? How do they think? Asking these basic questions can help you decide what to include in the article and what to scrap. Moreover, this can be a great strategy to get higher search engine rankings since Google often considers “user intent” when giving out brownie points. It’s possible that you have typed “steps in writing a blog,” and the main reason why you’re here reading this is because I took SEO keywords seriously.
If researching isn’t really your forte, tools like Market Samurai can give you quick keyword analytics. You can also pop your initial keywords on Google’s search bar, then scroll all the way down and take note of the related search suggestions.
Using your list of keywords, you can also scout for similar articles on the Internet to find the least discussed angle of the topic. This can help your blog stand out better.
Bonus Tip: When you’re not even past the limbo of finalizing an idea, try to jump-start your brain by thinking of common problems among your readers, and then use your experience to offer appropriate solutions. Remember that articles that have the best value are more likely to slay the Internet!
2. Start with an outline for subheadings
Got your keywords? Perfect. Now, try to categorize them and find interesting similarities that you can turn into subheadings. By creating this outline, you have safety nets that will make you don’t steer away from the topic. You may even find writing the body such a breeze! Just connect keywords into meaningful sentences and viola! Easy peasy blog writing.
In choosing subheadings, you should also consider the purpose of your article. If it’s meant to be a review type blog, you might want to label each section with questions like “is it worth the price?” or “who is it best suited for?” In the case of a guide, you can follow what I did for this article. I enumerated several steps, then simply elaborated on how to do each one of them.
Bonus Tip: When talking about anything, from a great travel spot to a terrible customer service, try to describe subjects as vividly as possible. Make them feel as if they’re seeing landscapes first hand, or feeling the frustration as if it was their own.
3. End your article strong
As much as possible, don’t just leave your article hanging. It’s worth the extra time to summarize all your key points in one coherent conclusion. Got disclaimers? Put it there. You may even make it engaging through a call to action or a question directed to your readers. Some blogs prefer to motivate fans to do a small step today. Others also encourage visitors to share their insights after finishing the article.
4. Write the introductions and main headings last
I know, you’re probably frowning at me now because duh – even an elementary student knows the introduction always comes first. However, I found it more effective to write the first paragraph last. Wanna know the reason why bloggers get stuck with their intros? It’s because they have no idea what to introduce in the first place!
Introductions and main headings give readers a glimpse of what the entire blog will discuss. Writing these attention grabbers can be a whole lot easier if you already have a full grasp on the selling points of your article. This way, you can better highlight how much impact the post could give. I doubt someone would read on if your intro gives out a vibe that you don’t know what you’re talking about.
This four-step routine has done wonders for me as a blogger. What works for me might not work for you though. Here’s what you can do if you’re still in the dark: try a step or two from this guide and evaluate if it’s a fit or not. You could even jumble its order based on your liking! After all, the goal is to make your own process of writing easy, and not to just copy what more experienced bloggers have been doing.
Don’t hesitate to share your routine in the comments below!