by Amazon Associates is the biggest affiliate marketing program in the world. Currently, there are over 380k websites signed up for the program; that’s a lot of competition for consumer attention.
Fortunately, there are ways for marketers to be effective with their marketing efforts. High up on the list of smart tactics is to work within the best niche for Amazon affiliate marketing. But what does that mean exactly?
Today, we offer guidance on the top Amazon affiliate niches and how to choose the best niche. It has to be something you’re passionate about and can make a viable income from.
Contents
Why it’s Important to Choose the Right Niche For Amazon Affiliate Marketing
First, let’s define ‘niche.’
According to Google, a niche is “a specialized segment of the market for a particular kind of product or service.” Other definitions talk about finding a suitable or appropriate position for oneself or a product.
These describe it perfectly. So, why is it important for an affiliate marketer to find the right niche?
We mentioned high levels of competition – some spaces are more competitive or saturated than others. You want to work in a space where you can really shine and stand out, not constantly battle to get noticed.
Similarly, some niches are more profitable than others. You don’t want to put in 100% effort promoting products only to receive a meager commission in return.
There are considerations around entering an evergreen niche or focusing on seasonal niches. These determine the time of year when you can make sales and get paid.
Perhaps the most important reasons to enter the right marketing niches are to build trust with your audience and establish yourself as an authority in the space.
Selling a disjointed range of products, like watches, makeup, and fishing equipment, will never build you a dedicated customer base.
Marketing will be stretched thin over all the products, your branding will be off, and people won’t find your site appealing or specialized. It will be hard to build trust with customers or make any meaningful impact on your brand.
When you work in the right niche and sell, for example, only fishing equipment, you can dedicate your marketing efforts to finding repeat customers.
You can focus your marketing strategy and create a brand that calls to the right people. You’ll be able to sell more specialized equipment and gain authority in your space.
How to Select the Best Amazon Affiliate Niches
You Should be Passionate About it
As a general rule of thumb, pick a niche you’re passionate about. Or it should at least be one you like and want to expand your knowledge in.
If you’re not interested in your work, you’re not going to be as productive. Motivation will be hard to come by, and your profit margins will suffer.
Your audience will also be able to pick up your lack of drive in the space. They might be experts themselves and notice that your content lacks a depth of insight.
Choose a Narrow and Small Niche to Start
As an entrepreneur or start-up, your best bet at finding a profitable niche for Amazon affiliate marketing is to knuckle down and specialize.
You’ll find there are affiliate marketing niches and sub-niches. If you jump into a big, oversaturated affiliate niche, you risk being overshadowed by large companies with massive marketing budgets and ad spend.
Take it slow, establish your authority, and earn a profit. Then, turn that profit into investment capital to expand your affiliate business.
There Should Be a High Level of Interest
Starting small doesn’t mean there won’t be interest in the products you promote. There are many lucrative affiliate niches with opportunities to specialize in high-interest products or services.
Here are some ideas to uncover these types of specific, in-demand products:
- Amazon Research: In Amazon Central, go to product categories and the best-seller lists to see what’s moving. Take note of what sells well and what you can add to the mix.
- Keyword Research: Next, use Google Trends, UberSuggest, Ahrefs, or another keyword tool to check trends and interest.
Competition Shouldn’t be Too High
Use research tools like UberSuggest, Ahrefs, and Semrush to establish the competition you might face in a specific niche. Search keywords and see who dominates those search terms.
If big companies that make large amounts of money are ranking for those terms, give the niche a skip and search for something else.
A great example is kids’ toys on Amazon. Kids toys, one of Amazon’s biggest sellers, is dominated by six-figure companies. They have the budget to sustain their spot and competing against them as a small business won’t get you any traction in the space.
Evergreen or Seasonal?
Typically, going into an evergreen niche is more beneficial for business. You can enjoy a year-round steady income.
Seasonal niches peak and trough according to the time of year, and your income will fluctuate.
- Evergreen: The products and their keywords are searched for throughout the year.
- Seasonal: The products are only searched for because of a seasonal holiday (e.g., Christmas products) or a seasonal trend (e.g., a fad diet or trend.)
It Should Have High Profits Per Sale
Amazon Associates earn commission on sales but not all commission rates are equal. Some niches have higher rates than others.
Look at the table below – this will give you an idea of what could be the most profitable Amazon affiliate niches.
As you can see, you’ll make more money selling Amazon games (20% commission rate) than selling groceries (1% commission rate).
However, it’s also essential to consider the cost of the product. If you’re making a 20% commission on a $50 game, you’ll earn $10. But if you’re making 5% off a $700 laptop, that’s $35 in your pocket.
List of the Best Niches For New Affiliate Marketers to Start in
Next, let’s look at some niche ideas that fall into the category of narrow niches. We’ve selected these examples based on the products being:
- in demand
- high value
- variety of items in the range
- ideal commission rates
- evergreen
Fishing Magnets
An outdoor option that often falls under the radar is fishing magnets. Amazon has hundreds of high-quality fishing magnets kits, all with great reviews and even better prices.
Hair Accessories
Fashion and beauty are highly saturated markets and fall into a broad niche. Narrow it done to hair accessories, though, and you have thousands of products with a lot of earning potential.
Wood Sawing Tools
While everyone else promotes the next best power drill, you can focus on wood sawing tools. The product prices range from low to high and have a great affiliate commission rate of 3%.
Truck Ladder Racks
Another not-so-obvious choice is truck ladder racks. The best part about this under-repped niche? The products would yield relatively high profits per product, with the average price being between $150 and $200.
Combination Locks For Front Doors
Security sells – it’s a must-have for many people, not a nice-to-have. From old key locks to new keypad locks, this is an ideal space to earn an income.
Chromebooks
Chromebooks fall under a very profitable niche, but they’re underrepresented because most Amazon Associates revert to high-end tech like laptops.
But more affordable Chromebooks are used in many schools and are an excellent option for business associates who travel. With some marketing, we have no doubt promoting Chromebooks can be profitable.
Dog Collars And Leashes
Pet items like beds are sold almost daily. But smaller accessories, like dog collars and leashes, have a lot of room for promotions. So many fantastic products are entering the market as homeowners look to spoil their furry friends.
Kayak Canoe Car Racks
Tap into the adventurer’s spirit with kayak canoe car racks. On Amazon, hundreds of these units have been sold, but only a few websites and associates market them.
Protein Powder
The best part of being in the health niche is that items like protein powder can potentially be ideal repeat purchases.
Travel Backpacks or Fanny Packs
Travel gear sales are saturated. But smaller accessories, like fanny packs and specialized travel backpacks, are ripe for the picking.
Golf Balls and Clubs
The golf balls and clubs section on Amazon is filled with high-quality equipment, toys, practice mats, and kits. There’s a wide range of pricing options and products that any golf enthusiast is sure to enjoy.
4 Tools to Help You Perform Niche Research
Use these tools to uncover opportunities for promoting profitable affiliate products. They’ll help you research your space and competitors, and figure out how to establish yourself as an authority in your niche.
You can also read our niche research guide to get a fuller picture of how to do this.
1. Ahrefs
Ahrefs is an SEO tool you can use to do in-depth keyword research and competitor analysis. Discover missed keyword opportunities to cover your niche as a whole.
2. Semrush
Semrush also has SEO tools to help uncover keywords and do content marketing. If you plan on doing PPC advertising for your Amazon affiliate site, it will also help you manage your campaigns.
3. Google Trends
As the name suggests, Google Trends helps a successful affiliate marketer keep track of interest trends.
You can query interest by keyword across different regions and languages to establish how much interest it has. It’s also a great tool to confirm whether your niche is evergreen.
4. Ubersuggest
Ubersuggest is a free keyword tool and Chrome extension that gives you insights into search volume, SEO difficulty, average CPC, and paid difficulty.
Besides that, the tool also provides related keyword ideas that you can use for content inspiration.
What Keywords Should You Use For Your Review Site?
We’ve laid out the instructions on how to do keyword research in the guide linked above. But, to give you a quick overview of great keyword opportunities to use for your review site, write content targeting:
- Best
- Review
- Versus (vs)
- Comparison
- Top
Apply these in the following ways:
- Best product name (e.g., Best Chromebooks to Hit the Market in 2023)
- Specific product name review (e.g., Chromebook XYZ Review (incl. features, pros & cons)
- Product name vs. product name (e.g., Chromebook X vs. Chromebook Y)
- Product name comparison (e.g., 2022 Asus Chromebooks Comparison)
- Top number product name (e.g., Top 10 HP Chromebooks)
Using keywords like this helps draw an audience. People always want to know what the best or top product is. They read reviews before buying and compare items before selecting one.
Which Niches Should Beginners Avoid?
Unfortunately, many niches are saturated and dominated by big companies with big budgets. They make for very steep competition.
Other niches like health hold affiliates up to higher standards. Failing to meet them can result in being banned from the Associates program.
With this in mind, it’s best to avoid entering a competitive affiliate niche such as:
- Pharma & medical
- Weight loss
- Make money online
- Dating
Instead, get started with a narrower niche. Establish your market value, then expand your business to add more products as you start making a name for yourself.
Conclusion
Now you know how to find a profitable affiliate marketing niche and have a few ideas of where to get started. Our best advice is to choose something you’re interested in, start highly focused, and use SEO tools to map your strategy.
FAQs on the Best Niches For Amazon Affiliate Marketing
What is the Most Profitable Niche?
There is no one most profitable niche. The answer depends on many factors, including the time of year and current trends. However, you often find electronics (laptops, cameras, etc.), hardware (power tools, camping tools, etc.), fashion, skincare, and fitness items in top spots each year.
How Much Can I Earn With the Amazon Affiliate Program?
It depends on how much work you put in and the profitability of your niche. You could make $50 or six figures in one year. The average Amazon Associate makes around $55,000 a year, with the lowest 10% earning between $16,000 to $26,000 a year. The top sellers make over $100,000.
What are KD, DR, and AR (Ahrefs)?
In Ahrefts metrics, KD means Keyword Difficulty. A higher number means you’ll need more backlinks to your page to stand a chance in ranking.
DR stands for Domain Rating. Ahrefs ranks domains from 0 to 100; the closer you are to 100, the higher your website strength.
Finally, AR means Ahrefs Rank, where Ahrefs ranks all websites on their SERPs. The closer you are to the number one spot, the stronger your online presence and website strength.
What is EAT?
EAT comes from Google’s Search Quality Rater Guidelines. It stands for expertise, authoritativeness, and trustworthiness. To meet EAT standards and rank higher, websites must provide high-quality content that can be trusted.
What is YMYL?
YMYL is an acronym for “your money or your life.” YMYL websites could affect a person’s happiness, stability, safety, and financial health. Because of this, Google holds YMYL websites to much higher standards than “ordinary” websites.
